363 lines
9.3 KiB
Markdown
363 lines
9.3 KiB
Markdown
# Advanced SEO Recommendations - Hugo Mistergeek
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## Overview
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This document provides advanced SEO recommendations specifically tailored for the Hugo Mistergeek blog, a French-speaking site covering technology and computing topics. The recommendations take into account the existing SEO implementation and propose targeted improvements to maximize visibility in the French-speaking market.
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## Current SEO Implementation Status ✅
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### ✅ Successfully Implemented
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- **Essential meta tags** (description, keywords, author)
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- **Open Graph** for social networks
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- **Twitter Cards** with optimized images
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- **Schema.org** (JSON-LD) for structured data
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- **Favicons** multi-format and PWA support
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- **Canonical URLs** and hreflang
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- **XML sitemap generation** via Hugo
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## SEO Improvement Recommendations
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### 1. French Content Optimization
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#### URL Structure
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```yaml
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# Recommendation: Optimize for French
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Old structure: /post/2023-11-wordpress-creation-site/
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New structure: /tutorials/wordpress/create-wordpress-site-complete-guide/
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```
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#### Keyword Strategy for French Market
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```yaml
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# Main keywords (high competition)
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- "computer tutorial"
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- "technology guide"
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- "IT solutions"
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# Long-tail keywords (French)
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- "how to create a WordPress site in French"
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- "best free antivirus for Windows 10 in 2024"
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- "computer security tutorial for beginners"
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# Language variations
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- English: "computer tutorial" → French: "tutoriel informatique"
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- English: "how to" → French: "how", "guide", "tutorial"
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```
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### 2. Advanced Technical Optimization
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#### Performance and Core Web Vitals
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```html
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<!-- Add in layouts/partials/head-performance.html -->
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<link rel="preconnect" href="https://fonts.googleapis.com">
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<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
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<link rel="dns-prefetch" href="//www.google-analytics.com">
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<link rel="dns-prefetch" href="//googletagmanager.com">
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```
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#### Strategic Lazy Loading
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```html
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<!-- For images in articles -->
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<img
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src="/images/placeholder.svg"
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data-src="/images/article-image.jpg"
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alt="WordPress Tutorial - Create a Professional Site"
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loading="lazy"
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width="800"
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height="400"
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/>
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```
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### 3. Enhanced Schema.org
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#### Article Schema with Detailed Author
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```json
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{
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"@context": "https://schema.org",
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"@type": "TechArticle",
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"headline": "Complete WordPress Guide 2024",
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"description": "Create your WordPress site in French with this step-by-step guide",
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"author": {
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"@type": "Person",
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"name": "Mistergeek",
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"url": "https://www.mistergeek.net/",
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"sameAs": [
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"https://twitter.com/mistergeekfrance",
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"https://www.linkedin.com/in/mistergeek"
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]
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},
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"publisher": {
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"@type": "Organization",
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"name": "Mistergeek",
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"logo": {
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"@type": "ImageObject",
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"url": "https://www.mistergeek.net/assets/images/logo.png"
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}
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},
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"inLanguage": "fr-FR",
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"datePublished": "2024-01-15",
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"dateModified": "2024-01-15",
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"keywords": ["wordpress", "french tutorial", "create website"]
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}
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```
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#### BreadcrumbList for Navigation
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```json
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{
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"@context": "https://schema.org",
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"@type": "BreadcrumbList",
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"itemListElement": [
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{
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"@type": "ListItem",
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"position": 1,
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"name": "Home",
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"item": "https://www.mistergeek.net/"
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},
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{
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"@type": "ListItem",
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"position": 2,
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"name": "Tutorials",
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"item": "https://www.mistergeek.net/tutorials/"
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},
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{
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"@type": "ListItem",
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"position": 3,
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"name": "WordPress",
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"item": "https://www.mistergeek.net/tutorials/wordpress/"
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}
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]
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}
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```
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### 4. Local SEO for French Market
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#### Google My Business
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```json
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{
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"@context": "https://schema.org",
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"@type": "Organization",
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"name": "Mistergeek",
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"url": "https://www.mistergeek.net",
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"logo": "https://www.mistergeek.net/assets/images/logo.png",
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"contactPoint": {
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"@type": "ContactPoint",
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"contactType": "support",
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"email": "contact@mistergeek.net",
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"availableLanguage": ["French"]
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},
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"sameAs": [
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"https://twitter.com/mistergeekfrance",
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"https://www.youtube.com/@mistergeek"
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]
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}
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```
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### 5. Meta Tags Enhancement
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#### Dynamic Meta Tags by Content Type
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```go
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<!-- layouts/partials/seo/meta-dynamic.html -->
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{{- if eq .Section "tutorials" }}
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<meta name="description" content="Complete tutorial {{ .Title }}. Learn {{ .Params.skill }} in French with our step-by-step guide.">
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<meta name="keywords" content="tutorial {{ .Params.category }}, french guide {{ .Params.skill }}, {{ .Title | lower }}">
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{{- else if eq .Section "comparisons" }}
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<meta name="description" content="Detailed comparison {{ .Title }}. Which to choose in 2024? Complete reviews and tests.">
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{{- end }}
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```
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### 6. Multi-language Optimization
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#### hreflang for French
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```html
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<!-- In layouts/partials/seo/hreflang.html -->
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<link rel="alternate" hreflang="fr-fr" href="https://www.mistergeek.net{{ .RelPermalink }}" />
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<link rel="alternate" hreflang="fr-be" href="https://www.mistergeek.net/be{{ .RelPermalink }}" />
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<link rel="alternate" hreflang="fr-ca" href="https://www.mistergeek.net/ca{{ .RelPermalink }}" />
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<link rel="alternate" hreflang="x-default" href="https://www.mistergeek.net{{ .RelPermalink }}" />
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```
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### 7. Tutorial Data Structure
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#### Tutorial Schema
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```json
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{
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"@context": "https://schema.org",
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"@type": "HowTo",
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"name": "Create a WordPress Site",
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"description": "Complete guide to create your WordPress site in French",
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"image": "https://www.mistergeek.net/assets/images/wordpress-guide.jpg",
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"totalTime": "PT30M",
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"estimatedCost": {
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"@type": "MonetaryAmount",
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"currency": "EUR",
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"value": "0"
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},
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"supply": [
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{
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"@type": "HowToSupply",
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"name": "WordPress"
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},
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{
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"@type": "HowToSupply",
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"name": "Web hosting"
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}
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],
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"tool": [
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{
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"@type": "HowToTool",
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"name": "WordPress"
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}
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],
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"step": [
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{
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"@type": "HowToStep",
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"name": "WordPress Installation",
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"text": "Download and install WordPress"
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}
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]
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}
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```
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### 8. Image Optimization
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#### SEO Image Structure
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```yaml
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# config.toml - Image configuration
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[imaging]
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quality = 75
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resampleFilter = "lanczos"
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[params.images]
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# Recommended dimensions for SEO
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og_image = "1200x630"
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twitter_image = "1200x675"
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thumbnail = "400x300"
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hero = "1920x1080"
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```
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### 9. Strategic Internal Linking
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#### Link Structure
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```markdown
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<!-- In content -->
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To go further, discover:
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- [Complete WordPress Guide](/tutorials/wordpress/complete-guide/)
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- [Best WordPress Plugins](/comparisons/plugins-wordpress-2024/)
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- [WordPress Security](/security/wordpress-security-maximum/)
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```
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### 10. Advanced Hugo.toml Configuration
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```toml
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# Advanced SEO Configuration
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[params.seo]
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# Existing configuration...
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# Analytics
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google_analytics = "G-XXXXXXXXXX"
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google_tag_manager = "GTM-XXXXXXX"
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# Rich Snippets
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enable_search_box = true
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enable_sitelinks_searchbox = true
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# Social
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facebook_page = "mistergeek.fr"
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twitter_handle = "@mistergeekfrance"
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youtube_channel = "UCXXXXXXXXXXXXXXXXXXX"
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# Local SEO
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[params.seo.local]
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enabled = true
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country = "FR"
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language = "fr"
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region = "Île-de-France"
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[markup.goldmark.renderer]
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unsafe = true
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[markup.highlight]
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style = "github"
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lineNos = true
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codeFences = true
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[sitemap]
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changefreq = "weekly"
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filename = "sitemap.xml"
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priority = 0.5
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[privacy]
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[privacy.googleAnalytics]
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disable = false
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respectDoNotTrack = true
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```
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### 11. Monitoring and Tools
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#### SEO Monitoring Tools
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```yaml
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# To configure
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- Google Search Console: verify site
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- Google Analytics 4: advanced tracking
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- Bing Webmaster Tools: Bing indexing
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- Yandex Webmaster: Russian market
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- Ahrefs/SEMrush: competitive analysis
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```
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### 12. Launch Checklist
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#### Pre-launch SEO
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- [ ] Check all meta tags
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- [ ] Test rich snippets
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- [ ] Validate sitemap.xml
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- [ ] Configure Google Search Console
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- [ ] Configure Google Analytics 4
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- [ ] Test loading speed
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- [ ] Check for missing images
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- [ ] Test broken links
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- [ ] Validate Schema.org markup
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#### Post-launch
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- [ ] Submit sitemap to Google
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- [ ] Monitor 404 errors
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- [ ] Analyze keyword positioning
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- [ ] Optimize pages with low CTR
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- [ ] Improve pages with high bounce rate
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### 13. Performance Measurement
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#### SEO KPIs to track
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```yaml
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Monthly:
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- Average keyword position
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- Click-through rate (CTR)
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- Indexed pages
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- Crawl errors
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- Loading speed
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Quarterly:
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- Keyword market share
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- Quality backlinks
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- Authority Score (Domain Rating)
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- Organic traffic vs goals
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```
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## Additional Resources
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### French SEO Tools
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- **Google Search Console** - Main monitoring
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- **Screaming Frog** - Technical audit
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- **Ahrefs/SEMrush** - Competitive analysis
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- **GTmetrix** - Performance
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- **Schema Markup Validator** - Rich snippets
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### Documentation
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- [Google SEO Starter Guide - French](https://support.google.com/webmasters/answer/7451184?hl=fr)
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- [Bing Webmaster Guidelines](https://www.bing.com/webmaster/help/webmaster-guidelines-30fba23a)
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- [Schema.org Documentation](https://schema.org/docs/documents.html)
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### Community Support
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- [Webmaster Help Community - French](https://support.google.com/webmasters/community?hl=fr)
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- [Reddit r/SEO](https://www.reddit.com/r/SEO/)
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- [Search Engine Journal - French](https://www.searchenginejournal.com/tag/french/)
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This SEO guide is specifically adapted for the French-speaking market and takes into account the linguistic and cultural particularities of the Mistergeek target audience. |